BEHIND OUR PHILOSOPHY
Roxana founded Apparents from a simple conviction: the most interesting garments already exist. They just need to be seen differently.
With over ten years working across product development, brand building, and collection strategy for fashion labels, she brings a precise and disciplined eye to a process that is anything but conventional.
She studies the construction of each existing garment before touching it.
She understands how it was made before deciding what it can become.
The result is a body of work built on deconstruction.
Original details remain visible, especially in radical transformations. The seams, the structure, the material history — these are not erased.
They are the design.
Apparents works with unsold and discarded garments, sourced with intention.
Each piece produced is unique by construction, not by marketing claim. No two are the same because the source material never repeats.
Based in Milan. Working with private clients, productions, and creative projects across Italy and France.
Commissions open.